Mobilizing PhD
ONLINE LESSONS
Welcome to the Online Lessons Catalogue
Below you will find the online lessons that correspond to your weekly progress. Please update your ROADMAP as you complete these lessons! Remember, we are all experimenting here, so keep a tight feedback cycle between you, your mentors, and the organizing staff.
Introduction & Course Overview
How Does This Course Work? Welcome at your Mobilizing PhD journey! In the following 15...
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Lesson 1 – Finding Your Ikigai
Before you start, make a copy of your Journey Scrapbook [Google Slides] and add a...
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Lesson 2 – Co-founder & Approaches
Before you start, make a copy of this lesson’s Journey Scrapbook [Google Slides] and paste...
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Lesson 3 – Customer Problems & Jobs to be Done
Watch this interview George and Jeroen discuss why it’s important to talk to your customers...
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Lesson 4 – Niches & Customer Segmentation
Watch this interview George and Jeroen discuss why it’s important to narrow your focus to...
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Lesson 5 – Designing Your Value Proposition
Watch this interview George and Jeroen discuss why it’George and Jeroen discuss why it’s important...
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Lesson 6 – Revenue Model
George, how will you capture the value you are offering? Watch this interview George and...
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Lesson 7 – Business model + Munich
Are you excited for Munich? Watch this interview George and Jeroen discuss how to sketch...
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Lesson 8: Personal and Company Branding
It was fun seeing you in Munich, and onwards to Part 2! Before you start...
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Lesson 9: Scoping your MVP
Don’t forget to block the Live Session in your agenda on March 26th – 15:00....
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Lesson 10: Ideas for MVP
1) The practical side of doing MVPs Lior is an entrepreneur and a builder of...
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Lesson 11: Choosing a Legal Business Structure
1) Exploring Legal Business Structures: What’s Right for You? When starting a business, choosing the...
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Lesson 12: Accounting Basics (from a non-accountant)
Navigating Small Business Accounting: A Beginner’s Guide Welcome to the world of small business accounting!...
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Lesson 13: Running marketing experiments
Navigating Small Business Accounting: A Beginner’s Guide Save the date: Final Group Session May 28...
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Lesson 14: Making Your First Sale!
Making Your First Sale! Making your first sale is a significant milestone in your entrepreneurial...
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