{"id":2341,"date":"2024-03-20T12:50:55","date_gmt":"2024-03-20T12:50:55","guid":{"rendered":"https:\/\/mobilizingphd.com\/?p=2341"},"modified":"2024-06-02T09:52:52","modified_gmt":"2024-06-02T09:52:52","slug":"lesson-8-personal-and-company-branding","status":"publish","type":"post","link":"https:\/\/mobilizingphd.com\/index.php\/2024\/03\/20\/lesson-8-personal-and-company-branding\/","title":{"rendered":"Lesson 8: Personal and Company Branding"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">\u00a0It was fun seeing you in Munich, and onwards to Part 2!<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Before you start on this week\u2019s content, we have a few announcements:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Leonie (from design session in Munich) is holding online feedback appointments Wed 6 March 2024 13:00-16:00. If you\u2019d like an individual appointment with Leonie,&nbsp;<a href=\"https:\/\/mobilizingphd.us17.list-manage.com\/track\/click?u=d44e08f974365aa4796b3c524&amp;id=9e659c771e&amp;e=0fd220a267\" target=\"_blank\" rel=\"noreferrer noopener\">SIGN UP HERE<\/a><\/li>\n\n\n\n<li>The second half will be more loosely structured than the first half. This is to give you freedom on your individual paths. You are welcome to continue to put entries in your&nbsp;<em>Journey Scrapbook,&nbsp;<\/em>but templates for each&nbsp;lesson&nbsp;will no longer be provided. We have heard some of you prefer to work on Miro, sketchbook, or other format.<\/li>\n\n\n\n<li>Following your feedback, we have updated the&nbsp;<a href=\"https:\/\/mobilizingphd.us17.list-manage.com\/track\/click?u=d44e08f974365aa4796b3c524&amp;id=ffc4d9dffb&amp;e=0fd220a267\" target=\"_blank\" rel=\"noreferrer noopener\">course schedule<\/a>&nbsp;with 2x MVP&nbsp;lessons&nbsp;and compressing the legal structure and accounting into 1&nbsp;lesson.<\/li>\n\n\n\n<li>Links to your lovely&nbsp;<a href=\"https:\/\/mobilizingphd.us17.list-manage.com\/track\/click?u=d44e08f974365aa4796b3c524&amp;id=c33fe118be&amp;e=0fd220a267\" target=\"_blank\" rel=\"noreferrer noopener\">photos<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/mobilizingphd.us17.list-manage.com\/track\/click?u=d44e08f974365aa4796b3c524&amp;id=67ca2b794b&amp;e=0fd220a267\" target=\"_blank\" rel=\"noreferrer noopener\">pitch recordings<\/a><\/li>\n\n\n\n<li>Note the next LIVE online session Tue 26 Mar 2024 15:00-16:00. You should have received a calendar invite from Maria-Jos\u00e9. Here are the details: Click here to join the meeting&nbsp;<a href=\"https:\/\/mobilizingphd.us17.list-manage.com\/track\/click?u=d44e08f974365aa4796b3c524&amp;id=3beeae59fb&amp;e=0fd220a267\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/teams.microsoft.com\/l\/meetup-join\/19%3ameeting_ODQ2NDRmNDctZjM0OS00YTZlLTkxZTQtNDYwMjYwNDNmMGRl%40thread.v2\/0?context=%7b%22Tid%22%3a%225d7b49e9-50d2-40dc-bab1-14a2d903542c%22%2c%22Oid%22%3a%22a2dca84c-ed27-469b-9b03-bd34fba4ae18%22%7d<\/a>&nbsp;Meeting ID: 326 325 805 406 Passcode: 8bVEaV<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Watch this interview (new) &amp; video (review from Munich)<\/h3>\n\n\n\n<p>I talk to Irene Verde, communication designer at Humankind about the importance of branding to the identity of your company<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mobilizing PhD Lesson 8 Personal and Company Branding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/M2SsGmzwkBE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Time required: \u00a020 minutes<\/em><br><br><em>PRO TIP: click below to download an AUDIO ONLY version so that you can listen on the go!<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Leonie Hofmann MobilizingPhD Lesson8 Design Branding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fVtyKTZ4Zv0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Time required: \u00a0<em>22 minutes<\/em><\/em><br><br><em>PRO TIP: click below to download an AUDIO ONLY version so that you can listen on the go!<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1q346um4NrTvpU-Zdvxjg5s8Y7mDT4otH\/view?usp=sharing\">\ud83d\udd0a Audio Only<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">This Lesson &amp; Munich<\/h3>\n\n\n\n<p>To prepare for the <a href=\"https:\/\/mobilizingphd.us17.list-manage.com\/track\/click?u=d44e08f974365aa4796b3c524&amp;id=de0d44c8fb&amp;e=a6b0ad6095\" target=\"_blank\" rel=\"noreferrer noopener\">Munich SPRINT Program<\/a>, you should have the two steps completed<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step 1: Make a 10 second pitch<\/li>\n\n\n\n<li>Step 2: Map your business model using the instructions below<\/li>\n<\/ul>\n\n\n\n<p><em>Whatever lesson you have skipped so far is wise to catch up with. The last sessions build on top of each other, so skipping the previous three might cause some issues.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Refine Your Design Board<\/h3>\n\n\n\n<p>Now that you\u2019ve reviewed fonts, colors, and logos, continue working on your Design Board that you started in Munich. Here is the\u00a0<a href=\"https:\/\/mobilizingphd.us17.list-manage.com\/track\/click?u=d44e08f974365aa4796b3c524&amp;id=6e0df6a406&amp;e=0fd220a267\" target=\"_blank\" rel=\"noreferrer noopener\">Miro Board link\u00a0<\/a>again for reference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Book an appointment with Leonie<\/h3>\n\n\n\n<p>Leonie (from design session in Munich) is holding online feedback appointments Wed 6 March 2024 13:00-16:00. If you\u2019d like an individual appointment with Leonie,\u00a0<a href=\"https:\/\/mobilizingphd.us17.list-manage.com\/track\/click?u=d44e08f974365aa4796b3c524&amp;id=57e3a69208&amp;e=0fd220a267\" target=\"_blank\" rel=\"noreferrer noopener\">SIGN UP HERE<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAST FORWARD: MVP Tools<\/h3>\n\n\n\n<p>Already looking ahead to\u00a0Lesson\u00a09, we want to share with you some tools that you can use to start developing your Minimum Viable Product. More on this in a couple weeks!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0It was fun seeing you in Munich, and onwards to Part 2! Before you start on this week\u2019s content, we have a few announcements: Watch this interview (new) &amp; video (review from Munich) I talk to Irene Verde, communication designer at Humankind about the importance of branding to the identity of your company This Lesson [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lessons"],"_links":{"self":[{"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/posts\/2341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/comments?post=2341"}],"version-history":[{"count":1,"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/posts\/2341\/revisions"}],"predecessor-version":[{"id":2342,"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/posts\/2341\/revisions\/2342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/media\/2375"}],"wp:attachment":[{"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/media?parent=2341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/categories?post=2341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobilizingphd.com\/index.php\/wp-json\/wp\/v2\/tags?post=2341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}